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The aim is to create a portal to discuss the various aspects of marketing in the healthcare industry !
The following definitions were approved by the American Marketing Association Board of Directors:
Marketing:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Healthcare Marketing is the application of the same principles to the world of Healthcare.
Friday, January 22, 2010
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